This new edition of Gates and McDaniel's Marketing Research better prepares users how to use marketing research in the real business world with real data, people, and research. The text is enhanced with new coverage of mobile applications, more coverage of data mining and analytics, and coverage of [...]

Filled with engaging, current examples drawn from the authors' ongoing involvement in the field, Marketing Research Essentials is a comprehensive text that teaches students how to become effective consumers of market research. The only book on the market co-authored by a full-time marketing research[...]

Delivers the best coverage of key marketing topics. This book focuses on examples and applications that ensure students not only understand marketing concepts, but also know how to effectively apply them to real-world practice. It illustrates key marketing concepts and showcases the customer experie[...]

Containing examples and illustrations of professionals in real-world practice, this title prepares readers for a successful career in business by equipping them with the knowledge, skills, and competencies needed in competitive workplace. It delivers a presentation of the foundational principles, co[...]

The author profiles the work of eight visionaries who have dedicated their lives to various environmental issues. Each story provides a portrait of an individual's valiant and inspiring campaign to improve the conditions for life on our planet. Taken together, the work of these people points the way[...]